The Seguríssimo is being born with a singular approach to sell online insurance. The main goal was delivery to the user the independency to his buy his own insurance, without any bureaucracy.
Currently, the process is bureaucratic and has a communication that often confuses the customer. We rethought this experience by putting the user at the center, imagining a completely autonomous purchase process without bureaucracy.
The website was created with the main objective of converting visitors into customers. I used the brand's orange to reinforce the branding throughout the website, applied images of people so that the visitor could identify.
All elements were designed to convey simplicity and consistency. Icons help users understand coverages and illustrations help identify insurance.